Television is an image-building, visual medium and a good vehicle for advertisers wanting to reach a large audience with a branding message. It's primary strength is reach as research shows Television can reach up to 95% of homes in the United States. By targeting specific programs and dayparts, television is capable of effectively delivering specific demographics. Cable TV, while also providing demographic targeting ability, also allows an advertiser to specifically target their customer base by geographic zones.
Ruth Burke and Associates television experience includes broadcast and cable television, on-air promotion and station partnerships.
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