Radio allows an advertiser to target specific demographics efficiently while building overall reach/frequency. Ruth Burke's philosophy in using radio as an established media includes analysis of a station's overall ratings. Equally important is the evaluation of audience age cell composition, station duplication and psychographic and qualitative data. These are just some of the many tools RB&A buyers use as they delve behind the numbers.
In addition, radio allows for spot length flexibility the freedom to deliver multiple creative messages at low production costs as well as a variety of added-value opportunities.
Ruth Burke and Associates radio experience includes traditional as well as not-for-profit stations, promotions, remotes, station partnerships, endorsements and online streaming.
West Palm Beach-Boca
and many more...