Print is considered a traditional media, and despite declining circulation in some categories, it continues to be a viable medium. Print works well when a creative message has detailed information to relay to the consumer.
One advantage of print is the ability to target a niche group of people demographically or geographically. Print offers benefits for timing of a client's message. Newspapers, for example, convey immediacy or a sense of urgency. Magazines, on the other hand, offer a longer shelf life and extend the overall length of the message opportunity.
Buyers at Ruth Burke and Associates have experience negotiating all print platforms including community newspapers, daily newspapers, consumer interest magazines and business to business magazines. Local, regional and national placement… RB&A does it all.
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