Philosophy.

Ruth Burke & Associates believes the media plan should be an extension of the marketing goals and creative strategy.  As a result, we build a media plan to support the goals and exposure needs of marketing and creative.  We believe that media buying is not completely numbers based. The media buy should be a blend of objective analysis and subjective decision making, utilizing both quantitative and qualitative reasoning.

Partnering with the media as well as our clients is an important philosophy at Ruth Burke & Associates.  We also believe it benefits our clients to build relationships with the media.

Ruth Burke & Associates utilizes a targeted media strategy for the majority of clients.  Targeting those mediums and programs that most effectively reach the desired target in each individual market is generally more efficient than a “tonnage” buy.  We place an emphasis on program content to ensure it fits with the client’s philosophy and message.