Digital is the fastest growing advertising medium and an increasingly important part of the media mix. Digital reaches the light TV viewer thereby increasing a campaign's overall reach as well as provides the ability to reach the right audience at the right time. It is an accountable medium as it can provide detailed qualitative and quantitative campaign results.
Advertisers are required to consistently adapt their marketing tactics in the way they communicate with audiences due to the quickly evolving digital platform and constantly-changing consumer behavior. Ruth Burke and Associates has experience with search engine marketing, social network advertising and behavioral targeting.
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